Govt Fully Supports Songkran Festivities27 Mar 2023
BANGKOK (NNT) - The government has announced full support for this year’s Songkran Festival, ordering state agencies to prepare grand events for the holiday period from April 13-15.According to Government Spokesperson Anucha Burapachaisri, the administration expects a significant increase in tourist numbers, with around 17-20 million people traveling around the country next month.The government has launched campaigns to encourage people to travel during public holidays from now until September under the TAT’s "Visit Thailand Year: Amazing New Chapters" scheme, as well as through campaigns such as We Travel Together, Wonder Deal and Secret Code 365. These campaigns are expected to boost domestic tourism in April and attract more yearly tourist spending.To ensure tourists’ safety during the festival, Deputy Government Spokesperson Rachada Dhnadirek urged Thai and foreign visitors to install the I Lert U mobile application. The app, developed by the Tourist Police, provides a 24-hour service where users can lodge complaints or call for help. It also uses the phone’s GPS signal to locate the caller and send assistance. The I Lert U app is available in multiple languages, including Thai, English, Chinese, Russian, Japanese, Korean, French, German, Arabic and most languages used in Southeast Asia.
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Culture Ministry to Host MOC MU FES 2023 in Bangkok23 Mar 2023
BANGKOK (NNT) - The Ministry of Culture has announced the upcoming music festival of the year, "MOC MU FES 2023: Summer Hit Songs", set to take place on March 31, April 1, 3, and 9 at Thailand Cultural Center. The event is being held to honor the musical talent of Her Royal Highness Princess Maha Chakri Sirindhorn and her contributions to the Thai music industry.Minister of Culture Ittipol Khunpluem presided over a press conference on March 20, where the event was announced. The conference was attended by the Director-General of the Department of Cultural Promotion, Kowit Pakamart, National Artist in the field of Thai Country Music, Prayong Chuenyen, Music Expert Sompoch Intarakamhaeng, as well as the Director and Secretary of the Suntaraporn Foundation, Atiporn Soonthornsanan Senawong, and representatives from various government units and the private sector.The "MOC MU FES 2023: Summer Hit Songs" event is the second music festival, following the first gathering in December 2022, which was held to commemorate the kindness and grace of His Majesty King Bhumibol Adulyadej The Great. This year’s festival is also being held to commemorate Her Royal Highness Princess Maha Chakri Sirindhorn’s birthday anniversary on April 2, 2023.The gathering also features a number of quality performances, including a classical concert by the Royal Bangkok Symphony Orchestra, under the Royal Patronage of Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, and a music and dance performance commemorating the 100th anniversary of the birth of Her Royal Highness Princess Galyani Vadhana Krom Luang Naradhiwas Rajanagarindra.Music enthusiasts are invited to immerse themselves in the festivities and celebrate the musical talent of Her Royal Highness Princess Maha Chakri Sirindhorn and other notable figures in the Thai music industry.To stay updated on the event, visit the Department of Cultural Promotion’s Facebook page or website at www.culture.go.th. The Cultural Center also hosts various shows and activities, which can be viewed at www.tccbooking.net/activity.
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Smart Delivery Expo 2023 to be launched20 Mar 2023
BANGKOK (NNT) - Smart Delivery Expo 2023, focusing on e-commerce, retail and logistics, will be launched in Bangkok to offer effective solutions for businesses.Topics such as competition in ASEAN, future change in e-commerce and retails, improvement of in Last Mile Logistics management system, Buy Now, Pay Later (BNPL) system will be discussed at the conference.Exhibitors across the globe will be gathering at the event, bringing cutting-edge products and solutions from parcel carriers, reverse, logistics, click and collect to fleets, warehousing, and robotics.The two-day seminar and exhibition will be organized at Bitec Bangna from March 23 to 24. Visit www.smartdeliveryexpo.com for more information.
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CODING ERA: Next Wave of Thailand’s Education17 Mar 2023
BANGKOK (NNT) - PMU-B joins with CodeCombat (SEA) to organize the “CODING ERA: Next Wave of Thailand’s Education” event, along with the launch of “CodeCombat” online gaming platform to build skills for coding personnel of the futureThe Program Management Unit for Human Resources & Institutional Development, Research and Innovation (PMU-B) is in collaboration with partners, CodeCombat (SEA) Co., Ltd. and a network of educational agencies, to organize the "CODING ERA: Next Wave of Thailand’s Education" event at the Bangkok Art and Culture Centre on March 17-18, 2023. The event is one of the biggest learning forums for coding and solutions to create learning experience in the form of ‘Coding Edutainment’ from the “CodeCombat’ web-based gaming platform. The event will encourage young people to realize the importance of learning about coding and encourages them to develop coding skills and to create human resources that meet the needs of the labor market of the future.PMU-B Director Prof. Dr. Sompong Klaynongsruang revealed that PMU-B is an agency that works to support and synergize power in building and developing important manpower of the country through working with network partners both domestically and internationally. PMU-B also drives partnerships with the private sector and associations to support skills building to meet the needs of the labor market. One of them is the development of coding, which is considered a future work skill that every organization need.“The government sector has always been driving the development of coding skills. As for the PMU-B, it has worked under the supervision of the Office of National Higher Education Science Research and Innovation Policy Council or NXPO to extend the use of coding language to connect with the creation of a new career from the beginning to the end of every youth and every generation. The PMU-B has collaborated with an important strategic partner, CodeCombat (SEA), who has taken an important part in bringing the CodeCombat online gaming platform to use in teaching and learning directly to students, and has transformed the coding education system into a fun learning, able to build rational and logical thinking that can be applied to the work of a new career at any time.” Mr. Thepparith Senamngern, Chief Executive Officer of CodeCombat (SEA) Co., Ltd., revealed that the company is a provider of CodeCombat web-based platform or coding game for learning in the form of ‘Coding Edutainment’, and owns copyrights in 6 countries in Southeast Asia. Currently, the company has taken a variety of actions to pass on the knowledge of coding, as well as creating jobs and careers by joining with the private sector in making employment agreements with young people who have learned from CodeCombat. Most recently, we have partnered with the PMU-B to organize a great coding learning event in Thailand, called CODING ERA, to encourage young people and Thai people to realize the importance of learning about coding. This is to push and encourage the development of coding skills that are the trend of the future world.For the "CODING ERA: Next Wave of Thailand’s Education” event, which will be held at the Bangkok Art and Culture Center on March 17-18, 2023, it is an important event for coding learning, as well as showcases research in coding, AI, and robotics. It is also a forum for academic conferences that bring together advanced coding professionals and researchers across the country to share experiences that benefit youth and those interested in nurturing coding skills and competencies, so that it can be applied in a concrete way, such as a keynote speech on the topic "Manpower Development in Coding and Artificial Intelligence for Thailand’s Transition" by Adjunct Prof. Dr. Anek Laothamatas, Minister of Higher Education, Science, Research and Innovation; a keynote speech on the topic “Youth development with artificial intelligence under the administration of Bangkok” by Dr. Chadchart Sittipunt, Bangkok governor; and a special lecture on the topic “PLAY LEARN & EARN with CodeCombat” by Mr. Thepparith Senamngern, Chief Executive Officer of CodeCombat (SEA), along with activities and showcase stages to create many quality knowledge throughout 2 full days. There are also booths from universities across the country to showcase projects that have been extended and developed by coding, and many activities such as E-Sport Arena, fun and exciting competition, and participated in playing CodeCombat with a mentor to give advice closely. Prof. Dr. Sompong added that the CODING ERA event is considered a collaboration between the PMU-B and CodeCombat (SEA), as well as a network of researchers throughout Thailand, to organize an academic event where students can learn and have fun. The event generates logical thinking, and creates ‘New Future Coders’ among young people. It also develops coding knowledge that connects to working in four new occupations: agriculture, medicine, working with robotics technology, and mechanical work linked to AI. Most importantly, young people and attendees will experience the web-based CodeCombat, one of the best coding learning platforms certified by the American Board for Certification of Teacher Excellence from the USA.Those interested can experience new solutions for the future of education at the “CODING ERA: Next Wave of Thailand’s Education” event between March 17-18, 2023, from 10:00 a.m. to 7:00 p.m. at the Bangkok Art and Culture Center, free of charge.
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DoT to Promote Friendly Tourism for Muslim Visitors17 Mar 2023
BANGKOK (NNT) - The Department of Tourism (DoT) seeks to attract Muslim tourists to the country by promoting Thailand as a friendly tourism destination.The DoT and the private sectors recently held a focus group discussion on Islamic tourism in Phuket province. This was the fourth such discussion, with previous ones held in Bangkok, Chiang Mai, and Chon Buri. DoT’s Tourist Attractions Development Division Director Athuek Phrasenmoon stated that the global tourism industry recognizes Muslim tourists as a fast-growing market with high spending power. Referring to focus group talks, Athuek said Muslim tourists prefer Muslim-friendly destinations such as Bangkok, Chiang Mai, and Krabi, as well as hotels and restaurants that serve halal food and provide facilities such as prayer rooms. The private sector also suggested promoting tourism activities related to the Muslim calendar, such as offering attractive campaigns after Ramadan, which is considered one of the holiest months of the year for MuslimsAccording to the MasterCard-CrescentRating Global Muslim Travel Index 2022, Thailand is the fourth most popular non-Muslim country among Muslim tourists, behind Malaysia, Singapore, and the United Kingdom. The kingdom received 11.8 million international visitors in 2022, with over 400,000 of whom traveling from the Middle East, a 65% increase over the same period in 2019. This group’s overall spending also increased by 71% over the previous four years.With this in mind, the DoT is committed to developing a solid plan to attract more Muslim tourists to the kingdom while ensuring that they feel welcome and comfortable during their stay. Aside from implementing a solid tourism promotion strategy, the department is also working to prepare authorities and personnel working in the hospitality and service industries to understand their culture, behavior, and particular needs.
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STYLE Bangkok 2023 to Take Place in Bangkok This Month10 Mar 2023
BANGKOK (NNT) - The Department of International Trade Promotion (DITP) has partnered with the Board of Trade of Thailand to organize the “STYLE Bangkok 2023” event, which is set to feature 500 exhibitors showcasing and selling their goods at nearly 1,000 booths. This year marks the sixth time the event is being held and it is organized this time on a full scale after a two-year suspension due to the Covid-19 pandemic. The event, estimated to generate 1.4 billion baht in revenue, will be held at the Queen Sirikit National Convention Center.DITP Director-General Phusit Ratanakul Sereroengrit stated that the lifestyle and fashion industry has played a major role in driving the Thai economy because more than 90% of businesses in this sector are SMEs employing over 1 million workers. He noted that exports of lifestyle and fashion goods in 2022 grew 16.5% year on year and were worth 450 billion baht.According to Thai Chamber of Commerce & Board of Trade Thailand President Sanan Angubolkul, the timing of STYLE Bangkok 2023 is ideal as Thailand has fully opened itself for tourism and trade with countries worldwide. The event confirms Thailand’s readiness and potential to host any global event, as well as aligns with its objective of developing its lifestyle-product sector into a global powerhouse while expanding exports.With the theme "sustainability+," the organizers hope to make the event a platform to promote and raise awareness of sustainable marketing, with the ultimate goal to transform Thailand into an Asian hub for lifestyle items and fashion. STYLE Bangkok 2023 will take place from March 22 to 26 at the Queen Sirikit National Convention Center, level G, Halls 1-4. The business negotiation days are slated for March 22-24 from 10 a.m. to 6 p.m., while days for the public are set for March 25 and 26 from 10 a.m. to 9 p.m. Visit www.stylebangkokfair.com or STYLE Bangkok Fair on Facebook or Instagram for more information.
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Ministries Urged to Prepare for 80 Million Visitors in 202710 Mar 2023
BANGKOK (NNT) - The Tourism and Sports Minister has urged related agencies to prepare for Thailand’s target goal of accommodating 80 million tourists in 2027, instructing each unit to prevent congestion at tourist attractions to ensure safety for international tourists.Tourism and Sports Minister Phiphat Ratchakitprakarn stressed the importance of Thailand not returning to the circumstances of 2019 when tourist destinations were overcrowded due to inadequate preparations for the arrival of 40 million international visitors. With Thailand expecting 25-30 million international tourists this year, the minister stressed that related ministries must work together to meet the challenge of welcoming more tourists in the future.The Tourism and Sports Ministry also intends to seek approval from the Cabinet to drive Thailand’s recovery through a tourism agenda tailored to the tourism industry.The national agenda, which will be in effect until 2027, is composed of three main objectives. The first, which will take place from 2023 to 2024, is focused on preparedness and aims to address current issues related to safety, security, and environmental concerns. The second objective, which will be carried out from 2023 to 2025, seeks to enhance the quality of tourism. The third objective, which will run from 2023 to 2027, involves adopting bio-, circular, and green economic concept to improve the well-being of local residents and stakeholders involved in the tourism supply chain.The National Economic and Social Development Council (NESDC) wants the tourism industry to contribute 25% to the GDP by 2027, up from 17.8% in 2019, generating a minimum of 6 trillion baht. The agency has also set a target of welcoming 80 million tourists, which the minister describes as one of the most challenging tasks for the ministry.
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6 Million European Tourists Expected to Visit Thailand This Year09 Mar 2023
BANGKOK (NNT) - The Tourism Authority of Thailand (TAT) has said it expects more than 6 million European tourists to visit Thailand in 2023, along with total revenue of 420 billion baht for the country. This accounts for roughly 80% of the pre-pandemic total, as part of the total revenue of 1.5 trillion baht by year-end.TAT Governor Yuthasak Supasorn expressed confidence in Thailand’s ability to remain a top Asian destination for European markets at ITB Berlin 2023. He emphasized the pent-up desire for tourism among Europeans, which he believes will continue for another 1-2 years, helping Thailand in maintaining its traditional markets such as the United Kingdom, Germany, and Russia.Despite the high expectations, Yuthasak acknowledged that obstacles still remain, such as the Russia-Ukraine war, the risk of recession, insufficient flight capacity, and a labor shortage in the tourism industry. To combat these challenges, TAT’s "Visit Thailand Year 2023" campaign will target quality markets seeking more meaningful travel experiences and responsible tourism. The agency also plans to pivot its focus to the Middle East and China in the second quarter, which is typically the low season for European tourists.TAT, at the same time, plans to increase the length of stay for tourist visas and visas on arrival from 30 to 45 days and 15 to 30 days, respectively, to help maintain consistent income. However, the plan to extend the scheme from March 31 to the end of the year still requires cabinet approval.
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Thailand to Celebrate Holi Festival for the First Time09 Mar 2023
BANGKOK (NNT) - Thailand is set to celebrate the popular Hindu festival of Holi for the first time this year. The festival, also known as the festival of colors, is celebrated worldwide by Hindus and marks the arrival of spring. It also has mythological significance as it commemorates the divine love of Hindu deities Radha and Krishna, and the triumph of good over evil.The traditional celebration involves smearing colored powder made from the leaves or flowers of various plants such as neem, turmeric, saffron, and bael, on each other’s faces or pouring colored water. However, in modern times, colored flour mixed with food coloring is used.In Bangkok, the Holi festival will take place on March 12, from 1-10 pm at Bangkok World, located around the Siam Amazing Park entrance. The event will feature full Bollywood-style shows by famous Bollywood singers, actors, and DJs in Thailand.The festival will also include a ceremony of prayers by scholars to the Hindu goddess of wealth, Lakshmi, and the remover of obstacles, Ganesha, from March 8-12. Moreover, the event on March 11-12 will offer savory and sweet dishes from renowned Indian restaurants in Thailand, and Indian products will be on sale.The Holi color-splashing tradition is similar to the water-throwing tradition during the Songkran Festival in Thailand and other Southeast Asian countries.The festival aims to spread the message of brotherhood and humanity. On the day of the festival, people wear white and keep their color-stained clothes as a symbol of this message. The event is expected to be a colorful and joyous celebration of diversity and culture, highlighting Thailand’s inclusivity and open-mindedness towards different traditions and beliefs.
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