BANGKOK (NNT) - The 1 introduces “The 1 BIZ” to bolster its network of partners and ensure sustainable and mutual growth in a bid to deliver the best experience to patrons.
Speaking of the inception of The 1 BIZ, Dr. Ton Chirathivat, President – The 1, said, “The vision of the Central Group is to be the “Center of Life,” delivering the best experience in every aspect to our patrons. To make this vision a reality, we need a strong network of partners across different business spheres in our ecosystem.”
The strengths of The 1 BIZ:
No. 1 Loyalty Platform: As Thailand’s largest membership program, The 1 provides access to both offline and online data on all types of lifestyles from over 16 million users, who collect a total of over 14 billion points each year and 70% of whom are regular users.
Technology, Tools & Data: The 1 BIZ is powered by cutting-edge data storage, management, and analysis tools and technologies, as well as a dedicated application and a complete range of high-precision marketing technologies.
Central Group: Having the Central Group as the main partner means having access to its unparalleled strength as a leader in the retail and service business with numerous locations under its management in various regions both in Thailand and overseas.
“We are ready to join hands with all who share our vision, from small independent businesses, online vendors, SMEs, and startups to large corporates, across 8 different sectors, including shopping, dining, working, health, travel, living, entertainment and finance. This will enable our patrons to conveniently collect and redeem their points anytime and anywhere as well as have access to a wider range of privileges,” said Dr. Ton.
The 1 is introducing The 1 BIZ under the concept “Smart Insight for Smart Business” to further strengthen its business partners through highly flexible business solutions that can be customized to meet different needs.
Rawee Puapornpong , Head of The 1 Business, stated, “The 1 BIZ will make businesses more efficient and smarter. Once they join our ecosystem, they will not only be able to maintain but also to increase the size of their customers as well as forge a long-term relationship with them.
In addition, they will be able to deliver both personalized and mass marketing communications through online and offline channels more effectively and benefit from the access to data analytics that will help them make better business decisions to drive their sales and growth sustainably. We are ready to welcome new partners, starting today. In three years, we anticipate our partners to grow both in terms of number and diversity. Within the Central Group, it is expected that 80% of the tenants of CPN and Robinson Lifestyle will join The 1 BIZ.”
“We are confident that The 1 BIZ will strengthen every partner of ours and enable them to achieve sustainable growth alongside The 1 and the Central Group,” concluded Dr. Ton.
Currently, The 1 has over 1,000 partners in its robust ecosystem and over 20,000 service points. Those interested in joining The 1 BIZ can learn more and apply at https://www.the1.co.th/contact/partner.