BANGKOK, 11 September 2019(NNT) - The United Nations Development Programme (UNDP) and its partners Plan B Media and Dentsu Thailand have unveiled a campaign titled ‘”No Plastic! Yes, We Can,” to encourage Thai consumers to reduce their reliance on single-use plastics at grocery stores, eateries and cafs across the country.
Renaud Meyer, Resident Representative of UNDP Thailand said “Thailand is one of the most biodiverse countries in the world, but marine eco-systems are suffering and species are dying because of the plastic waste that ends up in our oceans.”
An advocacy video, urging consumers to adopt alternatives to plastic bags and disposable cups and straws, went live on more than 300 digital billboards across the country on August 23, including at landmarks, airports, BTS sky-train stations and major shopping malls in Bangkok.The campaign will run till November 2019 and will feature awareness events and calls-to-action by celebrity advocates in Thailand.
The advert depicts a local grocery store that offers free food and drinks from their shelves, but challenges shoppers to find innovative ways to carry the food, without using single-use plastic boxes or bags.